Mission

Beautiful, Thoughtful & Meaningful

Swoon designs and produces small batches of ethically-made bikinis. The brand is built on strong values, so as a shopper you can feel good about every single part of the process. Swoon’s mission is to support female owned businesses, keep jobs in America, and sell directly to consumers at an honest and affordable price. Most importantly I can stand behind Swoon Swimwear knowing that the bikinis are not made by children or sweatshops, and every party involved in making Swoon Swimwear is paid a fair wage for their great work. I am proud to know that everyone who wears a Swoon Swimsuit can feel as great about it as I do.